Old Monk Rum (750ml)

Description

Mohan Meakin is a storied distiller in India, founded in 1855. Their Old Monk rum is iconic.

From the Lone Caner:

in December 1954 they released the first Old Monk rum to the armed forces in its signature Old Parr-style bottle, aged around seven years. It shattered class barriers by being marketed not just the rank and filejawansbut to the officer class,and gave rum as a whole a boost by making it more socially acceptable, even respectable, up the social scale.

From that humble beginning sprang a brand of uncommon durability and popularity. For the next fifty years, anchored by huge sales to the military and canny placement in five-star hotels, Old Monk rum was the most popular brand of rum in India, with increasing sales abroad. It became the spirit of choice among university students for decades, and as these educated young people fanned out and emigrated across the world they brought their nostalgic love for the rum with them, establishing the brand in new countries where the company set up distribution arrangements in many countries to satisfy this demand.